REGYMEN Fitness plans nine-location New Zealand expansion

REGYMEN Fitness is entering New Zealand with a nine-location franchise agreement, starting with a studio in Silverdale, Auckland, targeted for late 2026. The move extends the performance fitness brand’s international growth push as it looks to scale in the U.S. and abroad.

Why it matters: - REGYMEN Fitness is moving into a new global market with a nine-location New Zealand deal. - The expansion gives the performance fitness brand a test case for international growth beyond the U.S. and Canada. - The move could widen REGYMEN’s footprint in a market with strong demand for sport- and competition-oriented fitness.

What happened: - REGYMEN Fitness announced a nine-location expansion into New Zealand. - The first studio is planned for Silverdale, Auckland, with an opening targeted for late 2026. - The New Zealand business will be led locally by Paul Bowman and Ash Williams. - Leah Seacrest, REGYMEN Fitness vice president of franchising, called the expansion a milestone and said the brand is building toward becoming a truly international company.

The details: - REGYMEN says its model is built for the everyday athlete. - The format combines coach-led training, measurable progression, community and flexibility around individual goals. - The brand positions itself between traditional gym access and single-modality boutique fitness. - Bowman said REGYMEN stood out because it combines traditional gym access, boutique classes and competitive fitness in one concept. - Bowman brings more than a decade of experience leading Wexer and working with health and fitness operators around the world. - Bowman is also a former New Zealand international athlete. - Williams is an experienced fitness operator and coach with ties to the Silverdale fitness community. - Williams will lead the member and coaching experience for REGYMEN New Zealand. - The Silverdale studio will serve as the New Zealand flagship and the first test of the wider rollout. - The local team plans to evaluate more sites in Auckland and other major New Zealand markets. - REGYMEN says future development will focus on strong studios, sustainable economics and member communities. - The company said the New Zealand agreement fits its broader strategy of selective international expansion alongside U.S. franchise growth. - REGYMEN currently has locations in the United States and Canada, with development underway in New Zealand. - The company is expanding through traditional franchising, strategic partnerships and international development. - Leah Seacrest, both co-founders and REGYMEN Fitness are available for interviews. - Contact for more information: Leah Seacrest, REGYMEN Fitness, +1 (850) 435-4075.

Between the lines: - REGYMEN is betting that its hybrid model can stand out in a crowded fitness market. - The New Zealand launch appears designed to validate the brand’s international franchise play before a broader global push. - Choosing local operators with deep market ties suggests REGYMEN wants more than a simple licensing deal; it wants durable market entry.

What's next: - The Silverdale studio is the first milestone to watch, with opening targeted for late 2026. - REGYMEN and its New Zealand partners will assess whether the concept can scale into more Auckland studios and other markets. - The company is likely to use the New Zealand rollout as a reference point for future international partnerships.

The bottom line: - REGYMEN Fitness is using New Zealand to prove its performance-fitness concept can travel, and the first nine-location agreement signals a more aggressive global phase.